JFK SPEECH, BERLIN

Design Work:

//3 LAYOUT OPTIONS FOR A FEATURE ARTICLE

Project Overview:

In 1963, President John F. Kennedy gave his historic Cold War speech in West Berlin, near the Berlin Wall. At the heart of his speech, JFK emphasizes and denounces the division caused by the building of the wall, two years prior, and declares that no one can be free if we are not all free. 

The goal of this project was to incorporate JFK's speech as a feature in a conceptual magazine. Three layouts were developed, inspired by different aspects of the speech:

LAYOUT 1: A BOLD STATEMENT

JFK was making a bold statement. His anti-communist speech was condemning
a foreign government, and showing support for the people of Berlin. He spoke for those who didn’t have a voice, and called for unity and freedom. 
This first layout makes a bold statement as well, emphasizing the words of the speech and reinforcing the dark political and cultural realities of the time. 

LAYOUT 2: EAST & WEST BERLIN (chosen)

This layout was chosen because it represented the main theme of the speech: The division and separation of the people of Berlin and the loss of freedom of those on the East side. The speech is constructed into two columns that are physically divided by a prominent gutter. This oddly shaped gutter is in the geographical shape of the Berlin wall, so that the columns represent East or West Berlin. The contrast between the two columns signifies the darkness and the controlled confinement of people living on the east side of the wall. 

LAYOUT 3: 18 YEARS

At the time of the speech, the people of Berlin had been experiencing oppression since the end of WWII in 1945. JFK refers to this "18 year" period during his speech to acknowledge the longevity of the strength of the German people. While their strength was evident, they were weary, and the end of the oppression was unknown. An 18-year timeline was used as a contextual reminder of this.

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